Since 2000, Randstad has been studying the employer brands of the largest Belgian companies. The study has expanded in recent years to other segments of the labour market. After the public and social profit sectors, and the international institutions, the extra category studied this year was the disruptive brands. Strictly speaking, this isn't a separate sector given that the companies involved can be categorised into several sectors. The commonality is that they form a threat to other companies in their respective sectors. Most of them have their roots in Silicon Valley. The most important finding is that the disruptive brands score well in general, but that the breakdown of the scores varies quite a lot. So being a disruptive brand certainly doesn't automatically lead to being an attractive employer brand.
Disruptive companies (Google, Uber, Tesla, etc.) are not automatically the most attractive employers
Just as in past years, it was once again the pharmaceutical sector that was voted the most attractive sector overall. What is striking is that the banking remains steady in 8th place. It doesn't look like this sector will be able to regain its old leading position (in the top three).
An important component of the study focused on the criteria that job seekers use when picking an employer. This year, a competitive salary package was once again the most important criterion, albeit with a small lead over 'pleasant working atmosphere' and 'job security'. It is the first time that 'pleasant working atmosphere' has ended up in second place. Another interesting aspect is that the company's location is also gaining in importance. No less than 40% of all respondents believe this is one of the five most important reasons for picking an employer.