are you on the right track to attract talent?

In 2022, what are the most important criteria for choosing a company or organisation? Traditionally, there are few surprises. Last year, due to Covid-19 there was reason to believe that there might be more movement. We know from experience, for example, that the ‘job security’ criterion gains importance during a recession and the ‘salary’ criterion becomes slightly less important. But other trends are also conceivable. Respondents may attach greater importance to an aspect such as ‘work atmosphere’ or ‘work-life balance’. And what about the ‘CSR’ criterion? Will it gain importance again due to Covid-19, as it did after the youth climate marches, or will it decrease in importance because employers ‘now have other things on their minds’?

Discover it in our randstad employer brand research!

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