employer brand


What do you really think of the most important employers in your country? Every year in Belgium, 10,000 students, employees, unemployed, housewives and housemen, aged between 18 and 65 are asked that question by Randstad. A survey that gauges the attractiveness of the employer brands of the most important employers in Belgium and beyond.

resultaten 2018

winner 2018.

From December to the end of January, HR service provider Randstad and market research consultancy TNS surveyed 11,000 students, employees and job-seekers about the attractiveness of the major Belgian employers. Janssen Pharmaceutica emerged as the winner for the 4th time.



presentations 2018.

You can find the presentations given on the Randstad Employer Brand Research. The speaker were the following:

- Jan Denys,  Randstad Labour Market Expert


towards the presentations

what is employer branding?

Employer brands are the guides that help candidates orientate themselves on the job market. They contain information on your values, your culture, and your working environment. Your employer branding can be a way to positively distinguish between your company and all the other companies out there fishing for talent in the same pond.

working on your employer brand?

To appear on the right employee radars as a potential employer, you must first understand what is important to them. And then highlight these qualities. Our Randstad Employer Brand Research is an incredibly efficient compass in this regard. Discover h the results of our annual survey here.


why employer branding?

Companies with strong employer brands reach twice as many applicants than companies with poor branding. Employee turnover is also a lot lower in companies with a strong employer brand.

over the years.

Over the years, the study and the Randstad Employer Brand ceremony have become a reference for anyone who is interested in the employer branding of companies.

discover all winners