employer brand


Janssen is the most attractive employer of the last decade. The company wins over its competitor GlaxoSmithKline and dredging specialist Jan De Nul. This is the result of our annual survey of 12,000 people on the most attractive employers.

results 2020

working on your employer brand?

To appear on the right employee radars as a potential employer, you must first understand what is important to them. And then highlight these qualities. Our Randstad Employer Brand Research is an incredibly efficient compass in this regard. Discover h the results of our annual survey here.


winner 2020.

From December to the end of January, HR service provider Randstad and market research consultancy TNS surveyed 12,000 students, employees and job-seekers about the attractiveness of the major Belgian employers. DEME emerged as the winner for the 4th time.



employer branding in 2020.

Employer brands are the guides that help candidates orientate themselves on the job market. They contain information on your values, your culture, and your working environment. Your employer branding can be a way to positively distinguish between your company and all the other companies out there fishing for talent in the same pond.

are you on the right track?

  • Do you succeed at attracting the talent you need? Or do your vacancies tend to remain open? 

  • Are you able to retain talent?

  • Do you know what you represent as an employer?

  • How you distinguish yourself from your competition?

  • Do you know what your employees say about your company? 

  • What 5 characteristics do your employees ascribe to you?

  • Do you know exactly what criteria you need to focus on to boost your employer branding?

customized advice

why employer branding?

Companies with strong employer brands reach twice as many applicants than companies with poor branding. Employee turnover is also a lot lower in companies with a strong employer brand.

presentations 2020.

You can find the presentations given on the Randstad Employer Brand Research. 

- Jan Denys,  Randstad Labour Market Expert

- Olivier Lefèvre,  Employer branding inspirator - Randstad

towards the presentations

over the years.

Over the years, the study and the Randstad Employer Brand ceremony have become a reference for anyone who is interested in the employer branding of companies.

discover all winners