The Role: Digital Journey Manager
As a Digital Journey Manager, you will be a driving force within our client's Digital Marketing department. You will be responsible for the end-to-end digital customer journeys for residential customers, self-employed professionals, and small businesses.
You will translate the commercial strategy into concrete digital actions aimed at achieving goals related to awareness, conversion, and retention.
Your Key Responsibilities:
- Journey Optimization: Map and continuously optimize the entire digital customer journey, from initial contact to purchase and beyond.
- Strategy & Data: Develop functional journey maps using a reverse-funnel approach and formulate sharp hypotheses for A/B testing to drive performance improvements.
- Implementation: Leverage your expertise in SEO, SEA, CRO, and email marketing to effectively execute the journeys.
- Collaboration: Work closely with UX/UI teams, IT, and other stakeholders to ensure seamless execution and alignment.
- Reporting: Set up and monitor performance reports (e.g., in Looker Studio) and present progress in internal forums.
