brand and customer manager healthcare

Purpose of the Role:

To define and implement effective marketing and promotional strategies and activities to support the growth of our client's Oncology portfolio within the Women’s Cancer franchise.

Primary Responsibilities:

• Strategic Planning & Insight: Translate local market and customer insights into a comprehensive brand plan that aligns with global and regional strategic brand plans and the overall product strategy.
• Adaptability & Optimization: Proactively adapt the brand plan based on the evolving market landscape, customer feedback, market research, and promotional performance analysis to maximize the brand's potential.
• Market Expertise: Serve as the go-to expert for the assigned Women’s Cancer indications, possessing in-depth knowledge of the brand, competitors, and the broader market.
• Execution & Delivery: Take ownership of the development and delivery of marketing initiatives and materials to achieve performance targets.
• Omnichannel Engagement: Maximize the effectiveness of commercial and medical channels, strategically leveraging digital platforms while maintaining a balanced approach with traditional print, to ensure optimal customer engagement.
• Best Practice Sharing: Contribute to and implement best practices across the Oncology Business Unit and regional teams to enhance overall marketing effectiveness.
• Sales Team Collaboration: Build strong relationships and collaborate closely with the sales team to gather valuable market and customer insights, ensure alignment on brand strategy and messaging, and translate customer needs into impactful promotional materials and campaigns.
• Cross-Functional Leadership: Lead cross-functional team discussions for the assigned indications, fostering alignment around strategic direction and activity planning.
• Budget Management: Take responsibility for the brand budget allocated to your assigned indications.

What we are looking for: 

The ideal contractor is a passionate individual with a strong interest in marketing, scientific advancements, and connecting with people.

• University degree in Life Sciences or another relevant discipline with a healthcare focus from a recognized university.
• Minimum of 2 years of experience within the healthcare industry.
• Prior experience in marketing or project management is preferred.
• Previous experience and/or scientific knowledge within oncology is considered a significant plus.
• Demonstrated ability to work independently and take ownership of assigned portfolio indications.
• Strong collaborator with a proven ability to work effectively within a team, across different oncology franchises, and with cross-functional departments; capable of guiding and aligning cross-functional brand teams around regional strategy.
• Possesses a proactive "can-do" attitude with strong project management, problem-solving, analytical, and execution skills.
• Excellent oral and written communication skills in English are essential; fluency in Dutch and/or French is highly desirable.

Location: Hybrid (2-3 days in the Brussels office, 2-3 days remote work option)

Assignment contract through Randstad Professionals — possible as a freelancer or as an employee on Randstad’s payroll.