employer brand


what is employer branding?

Employer brands are the guides that help candidates orientate themselves on the job market. They contain information on your values, your culture, and your working environment. Your employer branding can be a way to positively distinguish between your company and all the other companies out there fishing for talent in the same pond.

why employer branding?

Companies with strong employer brands reach twice as many applicants than companies with poor branding. Employee turnover is also a lot lower in companies with a strong employer brand.

working on your employer brand?

To appear on the right employee radars as a potential employer, you must first understand what is important to them. And then highlight these qualities. Our Randstad Employer Brand Research is an incredibly efficient compass in this regard. We will publish the results of our annual survey of over 10,000 people here on 27 April.

programm 2018.

4pm  welcomedrink

seminar employer branding: 'money money money'

- Jan Denys,  Randstad Labour Market Expert

- Xavier Baeten, Professor Reward and Sustainability - Vlerick Business School

- Claudia Hammond, author of 'Mind Over Money: the psychology of money and how to use it better' 

7pm  networking with fine food & drinks

winner 2017.

From December to the end of January, HR service provider Randstad and market research consultancy TNS surveyed 11,000 students, employees and job-seekers about the attractiveness of the major Belgian employers. Dredging company DEME emerged as the winner for the second time. The company previously won the award in 2012.


over the years.

Over the years, the study and the Randstad Employer Brand ceremony have become a reference for anyone who is interested in the employer branding of companies.

discover all winners
To boost your attractiveness as an employer, you don’t necessarily have to conduct large, expensive national campaigns. In practice, a majority of the candidates often consists of people who offer ... read more