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GROEP VAN DE VELDE ONTWERPT, PRODUCEERT EN DISTRIBUEERT LUXELINGERIE EN BADMODE ONDER DE MERKNAMEN MARIE JO, PRIMA DONNA, MARIE JO L'AVENTURE EN ANDRES SARDA. DE HOOFDZETEL IS GEVESTIGD IN SCHELLEBELLE.
You develop the annual strategic marketing plan that's consistent with our ambition, targets and brand positioning. Translate this strategic marketing plan towards different target groups, geographies and channels together with the trade and local market activation managers to enable the implementation. Therefore, you manage and track the budget of the brand.
Further you will be responsible for
Monitoring the product portfolio (new launches, stayers, carry overs, icons) Proposing and monitoring marketing mix strategies (creating a 360° consumer experience) Driving the conceptualization of new (disruptive) activations Orchestrating the launches of new campaigns enabling the growth of the brand ¿ optimizing commercial opportunities and balancing between short term activation and longer term growth In this function, you will work closely with different departments:
With the design department to develop a pipeline of new products/collections encompassing new products, packaging, pricing and launch strategy With the DATALAB to analyze data and market insights and follow trends to drive business With other teams like brand management, visual merchandising, trade management, sales and digital to push growth
You have a background in economics, business management or engineering You have 5-10 years of experience. Preferably in strategic marketing or another strong commercially oriented function, and in an omnichannel environment You have a passion for fashion (lingerie) You're result oriented with the ability to thrive under pressure You're analytical with commercial and business affinity You're a team player with natural affinity with project based working You drive alignment, interact effectively, demonstrate entrepreneurship and innovate You're creative in terms of conceptualization for brand communication and new activation ideas You have attention for detail You like to work cross-functionally and effectively navigate in a global organization
what do we offer?
You will be a part of an amazing digital journey! We offer you an opportunity to grow and shape the future. A full-time job based in Schellebelle or Eindhoven An important role in transforming our consumers into ambassadors Attractive salary & benefits