Just as in recent years, a competitive salary package was this year’s most important criterion when picking an employer. This criterion barely beat out ‘pleasant working atmosphere’ and ‘job security’. This is the first time in the history of the study that the ‘working atmosphere’ criterion has scored so highly. Another noticeable aspect this year is that the company’s location is also gaining in importance. No less than 40% of all respondents believe this is one of the five most important reasons for picking an employer. This is an important conclusion in the 16th edition of the Randstad study survey of 15,000 respondents regarding the attractiveness of major employers in this country. After the public and social profit sectors, and the international institutions added last year, the extra category studied this year was the disruptive brands (Google, Uber, Tesla, etc.). The study shows that a disruptive brand doesn’t necessarily result in an attractive employer brand.
not necessarily attractive
Since 2000, Randstad has been studying the employer brands of the largest Belgian companies. The study has expanded in recent years to other segments of the labour market. After the public and social profit sectors, and the international institutions, the extra category studied this year was the disruptive brands. Strictly speaking, this isn’t a separate sector given that the companies involved can be categorised into several sectors. The commonality is that they form a threat to other companies in their respective sectors. Most of them have their roots in Silicon Valley. The most important finding is that the disruptive brands score well in general, but that the breakdown of the scores varies quite a lot. So being a disruptive brand certainly doesn’t automatically lead to being an attractive employer brand.
Disruptive companies (Google, Uber, Tesla, etc.) are not automatically the most attractive employers
banking sector remains steady
Just as in past years, it was once again the pharmaceutical sector that was voted the most attractive sector overall. What is striking is that the banking remains steady in 8th place. It doesn’t look like this sector will be able to regain its old leading position (in the top three).
Accessibility gaining in importance
An important component of the study focused on the criteria that job seekers use when picking an employer. This year, a competitive salary package was once again the most important criterion, albeit with a small lead over ‘pleasant working atmosphere’ and ‘job security’. It is the first time that ‘pleasant working atmosphere’ has ended up in second place. Another interesting aspect is that the company’s location is also gaining in importance. No less than 40% of all respondents believe this is one of the five most important reasons for picking an employer.
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Director External Communication & Public Affairs Randstad
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